Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.
It’s near-impossible for customers to cut through the “innovative solutions” and “passion for customer service” and find out who can actually give them what they need.
For the business owner who’s willing to do something different though, it represents a major – and inexpensive – competitive advantage.
May I Have Your Attention, Please? lays out 12 simple principles that allow business owners – even those with no writing experience – to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you’ll have all the tools you need to turn readers into buyers into raving fans.