If you came here looking for tips on how to make your website text “pop,” or advice on whether your product should be sold for $9.97 or not, or some reassurance that you’ll win new customers by “making the text all about the reader,” there’s a chance you’ll be majorly disappointed.
Because I’m not going to do any of that.
It gets worse…
I’m going to show you where you’re going wrong with your business text. I’ll point out why your words aren’t having the effect you think they are, and I’ll explain why you’re not doing anything to captivate, charm or persuade your dream customers into buying from you.
The photo on your “about” page is the least of your concerns – believe me.
… But then it gets better
In this special Paradise Pack edition of May I Have Your Attention, Please?, you’ll learn:
Simple techniques to turn your dull-as-dishwater business marketing into “can’t resist” copy – even if you don’t think of yourself as a good writer.
How to make price irrelevant and be the only choice for your ideal customer – by changing nothing except your copywriting.
The business writing “rules” you should revel in breaking.
Why copying your competitors is a dangerous waste of time.
The easily avoidable mistakes that are turning your customers off.
A simple framework to help you blast through writer’s block and know exactly what to say in any piece of writing.
How to “read your customers’ minds,” and get them looking for reasons to buy from you.
Here’s what’s inside
My best-selling book, May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts. I recommend that you read this first – then everything else can be read in whichever order you prefer.
HOMEPAGES! A huge bundle of advice, analysis and homepage-writing tactics – plus teardowns of other people’s homepages, and suggestions for how they can be improved.
SIGN-UP INCENTIVES! What they are, why they work, and where so many businesses go wrong.
TOP TOOLS AND RESOURCES! Not the same old Evernote, Google Docs, bla bla bla: we all know about them already. This document contains the less well-known tools that I use and love.
BUSINESS WRITING BOOTCAMP! This is a five-part email series that all readers of the book can subscribe to, but I’ve given you the collection of lessons (and related activity sheets) in one go – so you can work through everything at your own pace.
Get access to everything
Buy The Paradise Pack for immediate access!